Overview
Amala Beauty, a leading health and wellness brand with a rich history rooted in the therapeutic benefits of plants, embarked on a transformative digital journey to extend the reach of their luxurious products worldwide. As the Technical Architect spearheading their digital transformation project, I played a pivotal role in revolutionizing their online presence and enhancing their customer experience.
The primary goal was to transition Amala Beauty from an in-house website to a Shopify Plus storefront. This strategic move not only enabled Amala to offer their products directly to consumers but also empowered their existing partnerships with wellness centers.
Key Responsibilities and Contributions
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Collaborated closely with Amala Beauty's business stakeholders to translate their vision into tangible components for the new storefront. Ensured alignment between technical capabilities and the overarching business objectives.
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Led sprint meetings, fostering collaboration with the larger engineering team. Coordinated seamlessly with UI/UX designers to craft a new, visually engaging look and feel for Amala Beauty.
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Played a hands-on role in developing key functionalities for the Shopify Plus storefront, ensuring a seamless and intuitive user experience.
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Introduced an innovative and entirely reusable component library for Amala Beauty. Empowered the team to efficiently build content and commerce pages with minimal effort, enhancing agility in content creation.
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Implemented a robust reusable component library, streamlining the development process and allowing for rapid content and commerce page creation.
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Conducted thorough review of all product mapping and data transfer to ensure accuracy, consistency, and optimal presentation of product information on the new storefront.
Technology Used
- Shopify Plus
- Custom Shopify Liquid Theme Development
- ReCharge Subscriptions
- Custom API Integrations
Summary
Amala Beauty's digital transformation not only embraced a new era of online sales but also solidified their commitment to offering a seamless, luxurious, and holistic experience to their customers. The successful collaboration between business stakeholders, UI/UX designers, and the engineering team, coupled with the innovative reusable component library, positioned Amala Beauty for sustained growth in the competitive health and wellness market. I am grateful to have been involved in this opportunity while in my role as a Sr Front-End Engineer at Blue Acorn iCi.