Overview
Atoka Wellness is a sub-brand of Ocean Spray, a popular CPG manufacturer of various drinks. As the Technical Lead, I guided Atoka Wellness through its first dive into direct-to-consumer sales, blending technology seamlessly with their flavorful identity.
Key Responsibilities and Contributions
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Crafted Business Requirement Documents to keep our digital journey aligned with Atoka Wellness's unique identity and tech requirements.
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Led sprint planning meetings for a balanced development cycle, ensuring the team delivered efficiently without sacrificing quality.
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Contributed to custom Shopify theme development, ensuring the online experience was as fresh and distinctive as an Atoka Wellness drink.
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Collaborated with business stakeholders, ensuring our tech solutions were in harmony with Atoka Wellness's broader strategic goals.
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Achieved a swift 6-week development cycle, successfully launching Atoka Wellness into the direct-to-consumer scene.
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Seamlessly integrated ERP systems, enhancing operational efficiency and ensuring a smooth fulfillment process for every order.
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Implemented branded transactional emails, enriching customer communication and reinforcing Atoka Wellness's distinct brand identity. Catalog Management Streamlining:
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Streamlined catalog generation and import processes, maintaining an up-to-date and dynamic online catalog.
Technology Used
- Shopify Plus
- Custom Shopify Liquid Theme Development
- Celigo Integration and mapping for Netsuite ERP
- Custom Email Template Design
Summary
The Atoka Wellness Digital Transformation was a carefully blended mix of technology and flavor, introducing the brand to direct-to-consumer success. From tech docs to efficient sprint cycles, the launch featured a custom Shopify theme, ERP integration, branded emails, and a streamlined catalog. I am proud of the work we accomplished for Atoke Wellness during my time at Blue Acorn iCi as a Sr Front-End Engineer.