Overview
After going dark for a number of years, Duck Head clothing was acquired by Tommy Bahama clothing. I was fortunate to be the role of Tech Lead for in a project to weave their nostalgia into a vibrant digital presence. This digital transformation project marked the launch of Duck Head's first direct-to-consumer eCommerce store, bringing the essence of the brand back to life.
Key Responsibilities and Contributions
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Spearheaded the digital transformation project, navigating the complexities of apparel catalogs inherent in most eCommerce platforms, and brought Duck Head's catalog to life on the Shopify Plus product model.
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Handcrafted a bespoke Shopify Plus theme, infusing Duck Head's branding and interactions into every aspect, creating a unique and immersive online shopping experience.
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Led sprint planning meetings, strategically aligning development cycles to ensure a smooth and timely delivery of the online storefront.
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Collaborated closely with the Project Manager, business stakeholders, and the team, ensuring a harmonious integration of tech solutions with the broader goals of Duck Head's revival.
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Successfully orchestrated Duck Head's first foray into direct-to-consumer eCommerce, bringing the nostalgia of the brand to a new digital audience.
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Carefully considered and translated all aspects of Duck Head's intricate catalog into a Shopify Plus product model, addressing the unique challenges posed by apparel catalogs. Immersive Brand Experience:
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Crafted a custom Shopify Plus theme that not only reflected Duck Head's brand identity but also created a seamless and immersive online shopping experience.
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Ensured the project was delivered on time and within scope, demonstrating a commitment to quality and precision in every aspect of the online storefront.
Summary
The Duck Head Clothing Revival project was not just about bringing a brand back; it was about infusing life, nostalgia, and seamless technology into an online shopping experience. As Tech Lead, I navigated catalog complexities, crafted a unique theme, and collaborated with the team to deliver a digital tapestry that pays homage to Duck Head's legacy while embracing the possibilities of the future. As a childhood wearer of Duckhead clothing, I was excited to experience their direct-to-consumer transformation journey while I was a Sr Developer at Gauge Interactive.